Shoptext Rings in M-Commerce

Out of nowhere comes ShopText, an incubated startlet recently spun off from its creators at Gotham agency Anomoly. Helmed by Mark Kaplan, ShopText’s first steps out of the womb involved working with eBay to develop mobile shopping tools. Having learned a thing or two from eBay, and perhaps seeing that magical golden lightbulb of opportunity, Anomoly spun ShopText into its own company. Beneath the radar, ShopText is now starting to catch buzz because of a recent NYTimes article profiling their company. According to CEO Mark Kaplan, ShopText has just discovered another planet, and it has water.